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The Princeton Review (TPR) offers test preparation for standardized testing, such as the SAT, ACT and LSAT. They also provide advice for college admission and publishes test-prep books with Random House.
The challenge was to revitalize the TPR brand as the market leader by creating a consistent and dynamic brand that spans across a complex range of audiences.
We created a distinct graphic system based on the universal language of learning. Appropriate and memorable for all levels of their audiences, the elements provide a common thread across various brand touchpoints.