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SAIC, a global research & service provider came to us to guide the creation of a new brand, uniting their national security, engineering & healthcare capabilities in preparation for an IPO on the NYSE.
The new brand needed to highlight the value of bringing together these diversified offerings. We were tasked to deliver a new name and verbal & visual Identity to differentiate the new brand from the legacy of SAIC
By elevating the concepts of collaboration and shared perspectives, we helped align internal audiences and highlighted the unique value Leidos brings to the market.
The new logo and visual system reflects the idea of a new perspective, unfolding opportunities that Leidos brings to the market. This helps the new brand come to life in a dynamic and impactful way. Based on the idea of a kaleidoscope, we created a system of flexible shapes that are dimensional and flat at the same time, allowing for a unique perspective.
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Designed at Interbrand NY
Director: Jeremy Grimes