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Humana is an insurance company that was ready to make the next step in their business plan, to not just provide insurance to their customers, but to help them live a more full and healthy life. ‘Live life fully’ the new brand positioning helped provide direction and an underlying tone for the new visual system.
Having a long-term engagement with Humana has allowed us to have amazing insight into their business. This knowledge has been helpful with facing challenging branding issues from both the strategic and design perspectives. Maintaining one-on-one relationships with each of the members of their internal marketing team has created a powerful network of people that keeps the new brand intact while facing new obstacles.
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Designed at Interbrand NY
Creative Director: Craig Stout