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The advertising giant was looking internally to start redefining their brand and how they are perceived by the market as well as their clients.
They came to us to help visualize their new vision of being an 'influence'. By keeping their existing logo mark, we were able to re-purpose it by transforming the simple shapes into an empty vessel that holds inspiring and influencing imagery.
This solution, being more of an evolution to their current brand, helped the folks at DDB celebrate their heritage while expanding and flexing their system for the future.